Marketing Manager Salary February 2023

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target https://wizardsdev.com/ customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests. Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads.

The national average salary for a Digital Marketing Manager is $73,157 per year in United States. Filter by location to see a Digital Marketing Manager salaries in your area. Salaries estimates are based on 5977 salaries submitted anonymously to Glassdoor by a Digital Marketing Manager employees. The national average salary for a Sales and Marketing Manager is $75,681 per year in United States. Filter by location to see a Sales and Marketing Manager salaries in your area. Salaries estimates are based on 1027 salaries submitted anonymously to Glassdoor by a Sales and Marketing Manager employees.

The jobs of advertising, promotions, and marketing managers can often be stressful, particularly near deadlines. Additionally, they may travel to meet with clients or media representatives. Marketing manager job The national average salary for a Customer Marketing Manager is $74,433 per year in United States. Filter by location to see a Customer Marketing Manager salaries in your area.

The highest paying companies for marketing managers are Meta and Lyft according to our most recent salary estimates. In addition, companies like Google and Airbnb report highly competitive wages for marketing managers. Some advertising and promotions managers work more than 40 hours per week. Advertising, promotions, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists. Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations.

Manager, Marketing Management Salary in the United States

The Job Outlook tab describes the factors that affect employment growth or decline in the occupation, and in some instances, describes the relationship between the number of job seekers and the number of job openings. The What They Do tab describes the typical duties and responsibilities of workers in the occupation, including what tools and equipment they use and how closely they are supervised. Marketing managers typically need a bachelor’s degree in a business field, such as marketing, or in a related field, such ascommunications. In addition, completing an internship while in school can be useful. For example, a marketing manager may monitor trends that indicate the need for a new product or service.

They do this for a department, for an entire organization, or on a project basis . Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily. California pays Marketing Managers the most in the United States, with an average salary of $113,956 per year, or $54.79 per hour.

Recently Added Marketing Manager Salaries

A marketing manager could make as low as $45,000-$60,000 starting out, but the average salary is $108,000. Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, advertising sales agents, and financial staff members. The average Sales and Marketing Manager salary in the United States is $130,786 as of January 26, 2023, but the range typically falls between $114,792 and $148,756. The average Marketing Manager salary in the United States is $114,604 as of January 26, 2023, but the range typically falls between $100,538 and $131,538.

The estimated total pay for a Digital Marketing Manager is $80,291 per year in the United States area, with an average salary of $73,157 per year. The estimated total pay for a Sales and Marketing Manager is $108,730 per year in the United States area, with an average salary of $75,681 per year. The estimated total pay for a Marketing Manager is $75,118 per year in the United States area, with an average salary of $67,779 per year. The salary for a marketing manager can vary depending on the years of experience that a person has, from entry level to senior level. Data on how experience level affects total compensation is provided by the Bureau of Labor Statistics as part of their National Compensation Survey, which is based on factors such as knowledge, complexity, contacts, and environment.

Create and lead development of robust change management plans including communication, education, and engagement activities that leverage multiple channels to address the needs of multiple stakeholders. What your skills are worth in the job market is constantly changing. Based on 344 responses, the job of Marketing Manager has received a job satisfaction rating of 3.86 out of 5.

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The Pay tab describes typical earnings and how workers in the occupation are compensated—annual salaries, hourly wages, commissions, tips, or bonuses. Within every occupation, earnings vary by experience, responsibility, performance, tenure, and geographic area. For most profiles, this tab has a table with wages in the major industries employing the occupation. It does not include pay for self-employed workers, agriculture workers, or workers in private households because these data are not collected by the Occupational Employment and Wage Statistics survey, the source of BLS wage data in the OOH. This table shows a list of occupations with job duties that are similar to those of advertising, promotions, and marketing managers.

• Advertising, promotions, and marketing managers may travel to meet with clients or representatives of communications media.
• This tab may also describe opportunities for part-time work, the amount and type of travel required, any safety equipment that is used, and the risk of injury that workers may face.
• The Job Outlook tab describes the factors that affect employment growth or decline in the occupation, and in some instances, describes the relationship between the number of job seekers and the number of job openings.
• These managers typically have work experience in advertising, marketing, promotions, or sales.
• Most companies require marketing managers to have a college degree in marketing, advertising, business, or a related field.
• That puts you in the 10th percentile of annual income for a marketing manager in the U.S., which is about what you would expect if you were new to the field.

Median wage data are from the BLS Occupational Employment and Wage Statistics survey. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. Advertising managers create interest among potential buyers of a product or service.

2021 Marketing Managers

Stand Up Management in Buffalo, NY is looking to hire a full-time Entry-Level Marketing Representative to work with our marketing department to educate our clients on our services. Our Entry Level Marketing Strategists do an exceptional job at developing our client’s brand through customized direct marketing campaigns and powerful consumer experiences. The best-paid 10 percent make $148,000, while the lowest-paid 10 percent make $111,000. The percentile wage estimate is the value of a wage below which a certain percent of workers fall. The median wage is the 50th percentile wage estimate—50 percent of workers earn less than the median and 50 percent of workers earn more than the median. Industries with the highest published employment and wages for Marketing Managers are provided.

Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Occupational employment projections are developed for all states by Labor Market Information or individual state Employment Projections offices. All state projections data are available at Information on this site allows projected employment growth for an occupation to be compared among states or to be compared within one state. In addition, states may produce projections for areas; there are links to each state’s websites where these data may be retrieved. Managers often must choose between competing advertising and marketing strategies put forward by staff. Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising.

An Entry Level Marketing Salary in Leominster, MA is $44,947 as of January 26, 2023; an Entry Level Marketing Salary in Orlando, FL is $40,548 as of January 26, 2023. Assists in creating the annual communications plan including recommended touchpoint plan, activation/implementation plan, stewardship and measurement. Analyze the market and your qualifications to negotiate your salary with confidence. You know if you are being paid fairly as a Marketing Manager if your pay is close to the average pay for the state you live in. For example, if you live in Washington you should be paid close to $107,931 per year. Marketing managers make $104,550 per year on average, or $50.26 per hour, in the United States.

Quite opposite of that list is the lowest paying states, which are Alaska, Florida, and Mississippi. The Occupational Employment and Wage Statistics program produces employment and wage estimates annually for over 800 occupations. These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas. The link below go to OEWS data maps for employment and wages by state and area.

Most advertising, promotions, and marketing managers work full time. A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales. If both location and money are important to you, then you might want to check out moving to California, Washington and Connecticut, as these three states offer the highest salaries throughout the U.S. for marketing managers.